You know the moments. The leadership meeting where AI moves from pilot to policy, and everyone looks at you. The decision on whether your organisation should speak up on an issue, or stay silent. And the question many of us don’t always say out loud: how will our role, and its value, change in the years ahead?

These are the questions our community keeps coming back to. How we answer them decides whether communications leads, or is led.

The EACD Summit 2027 brings together senior communication leaders from across Europe, and those preparing to step into those roles.

We’ll start with the big picture: where business, technology and society are heading. From there, we’ll turn to candid company stories, including the ones that didn’t go to plan, before tackling today’s challenges in small working groups and bringing the best answers back to the whole room.

Above all, it’s time with peers who face the same decisions you do, and who you’ll keep learning from long after the Summit.