Programme

Under the theme Agents of Change at the Crossroads, this year’s programme explores how technology, geopolitics and an increasingly polarised public discourse are reshaping the expectations placed on communication leaders. Through keynotes, case studies and peer‑to‑peer exchange, the Summit examines how communicators can protect reputation, build trust and drive impact within organisations and across society.

As EACD marks 20 years of advancing the profession, the 2026 programme looks ahead: challenging assumptions, sharpening leadership skills and equipping you to navigate what’s next with clarity and confidence.